Fashion doll
Pictured: Mattel KPop Demon Hunters HUNTR/X Mira Fashion Doll
- Characters in the catalogue
- Rumi, Mira, Zoey, Jinu
- Price
- £29.99 each
- Articulation stated
- 11 posable joints stated for Mira, Zoey and Jinu
Buying guide
Mattel KPop Demon Hunters Dolls and Figures Compared
Catalogue comparison · How we compare
Mattel’s KPop Demon Hunters range splits into four tiers that look alike in a thumbnail and are priced very differently. Here is what each states, before you pick one from the dolls category.
Mattel KPop Demon Hunters lines and catalogue prices
“Golden” singing doll
Pictured: Mattel KPop Demon Hunters HUNTR/X Mira “Golden” Singing Doll
- Characters in the catalogue
- Mira, Zoey, Rumi
- Price
- £34.99, Rumi £35.00
- Articulation stated
- 5 posable joints
Battle Rumi deluxe doll
Pictured: Mattel KPop Demon Hunters HUNTR/X Rumi Deluxe Fashion Doll
- Characters in the catalogue
- Rumi only
- Price
- £54.99
- Articulation stated
- 11 posable joints
Action figure
Pictured: Mattel KPop Demon Hunters HUNTR/X Zoey Action Figure
- Characters in the catalogue
- Zoey, Rumi, Mira, Jinu, Abby
- Price
- Zoey £20.00; Rumi, Mira, Jinu, Abby £22.99
- Articulation stated
- 18 to 21 points
Standard fashion dolls: one price, four characters
Rumi, Mira, Zoey and Jinu are all £29.99, and each listing names what comes with the doll: a saingeom and microphone for the standard Rumi fashion doll listing, a Curved Moon Sword for Mira, Spirit Blades for Zoey, and pink sunglasses with a soda can for Jinu. The Mira, Zoey and Jinu listings each state 11 posable joints. The standard Rumi listing publishes no joint count, so the four cannot be compared on that number. All four show the stage look from their group’s opening number. The price is identical, so character can lead the choice, but the props differ from box to box: read the accessory bullets first.
What the step up to a “Golden” doll costs
The Mira “Golden” singing doll listing and the Zoey version are £34.99, exactly £5.00 more than the standard dolls; the Rumi version is £35.00, a £5.01 step. What the listings describe in return is the song: the doll performs “Golden” solo or with the other two members. Articulation is stated as 5 posable joints against the 11 on the Mira and Zoey fashion dolls, so posing is the trade. These listings do not itemise accessories the way the standard dolls do, so check the stated contents rather than assuming the same props.
The £25 gap between standard and deluxe Rumi
The Battle Rumi deluxe fashion doll listing is £54.99, a £25.00 premium over the £29.99 standard Rumi. The listed differences are concrete: an all-black tactical look with purple finishes, a jacket that comes off to reveal holographic demon patterns on the neck, shoulders and arms, a Four Tiger Sword, 11 posable joints. Articulation is not a like-for-like comparison, since the standard Rumi listing gives no joint count. If those features do not justify £25, put the two listings’ stated contents side by side.
Action figures are a different product, not a cheap doll
Scale is stated listing by listing, from 5.6 inches for Zoey to 6.8 inches for Abby, and articulation runs much higher: 21 points for the Rumi action figure listing, 20 for Zoey, 18 for Mira, Jinu and Abby. Each states two extra faces, extra hands, props such as a ramyeon cup or a soda can, and a themed display stand. Zoey is the outlier at £20.00 against £22.99 for the other four, the cheapest of the Mattel dolls and figures we compared at the 8–10 September 2026 check.
Before you order
- Decide first between posing (figures), the song (Golden dolls) and stage costume detail (fashion dolls).
- Read the contents bullets: only some name the accessories, only some publish a joint count.
- Saja Boys buyers have fewer options: Jinu as a fashion doll, Jinu and Abby as figures. More in the Saja Boys category.
Prices shown reflect catalogue checks dated 8–10 September 2026; they may change and exclude delivery. We compared published listing specifications, not products in hand.
We choose what to cover independently; catalogue links may earn us a commission.